A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advert, or in an HTML email message. Web beacons can be used for many purposes – including site traffic reporting, counting unique visitors, advertising, auditing, reporting and personalisation. They also help us to monitor our site and to ensure that each page is loading properly and quickly.
We use these technologies to collect usage and preference information about you over time and across different platforms. So, do our business partners, including third-party service providers and advertisers that we work with.
Some adverts may be delivered to you by third-party online advertising and marketing companies. These companies use certain technologies to deliver adverts and marketing messages. They also use them to collect non-personally identifiable information about the adverts they display, and about your visit to (or use of) our platforms. They do this by placing a cookie on your computer so it can read your IP address. We do our best to work with third-party online advertising and marketing companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB), and that adhere to industry standards and codes of conduct.
Technical cookies: To give you user-friendly platforms that function correctly and that adapt automatically to you, to create your user account, to sign you in, and to manage your bookings. Technical cookies are absolutely necessary to make our platforms work properly for you.
Functional cookies: To remember any preferences you set when you visit our platforms, such as your preferred language and currency. They can also remember your sign-in credentials, so you don’t have to re-enter them every time. Our platforms would still work without functional cookies, but the experience wouldn’t be as smooth, fast and simple.
Analytics cookies: To help us improve and optimise our platforms. We (or our third-party service providers) may use them to gather aggregated or segmented information about visitors, so we can see how effective and relevant our adverts are. That information can include what web pages and adverts you viewed that enabled you to reach our platforms, what referring/exit pages you arrived and left from, which platform you used, how you interacted with our platform, what search criteria you used, and which emails you opened and acted upon. We do not use this information to personally identify you.
Commercial cookies: To work with online advertising companies to display personalised adverts when you visit our platforms and third-party platforms. This is called “retargeting” and may be based on your browsing activities, such as what you do on our platforms, or which destinations you have been searching for a car in. Our business partners may also give us information about your browsing history to help us make sure our platforms deliver the most relevant, personalised experience.
We also use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic, and helps us identify pages that are slow, broken or poorly performing. For more information, please visit www.google.co.uk/analytics
We may use any of the technologies mentioned in this Statement.
You can also use your browser to control how cookies are used on your device. Check your browser’s help menu to find out how.
We may change this Cookie Statement from time to time; please check back here for any updates.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.